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1 loss leader pricing
fixation f d'un prix d'appel -
2 loss
(a) (of custom, market share, job) perte f;∎ she's seeking compensation for loss of earnings elle cherche à se faire rembourser le manque à gagner;∎ the closure will cause the loss of hundreds of jobs la fermeture provoquera la disparition de centaines d'emplois(b) (financial) déficit m;∎ to make a loss perdre de l'argent, être déficitaire;∎ to sell sth at a loss vendre qch à perte;∎ the company announced losses or a loss of £4m la société a annoncé un déficit de 4 millions de livres;∎ we made a loss of ten percent on the deal nous avons perdu dix pour cent dans l'affaire;∎ ACCOUNTANCY loss carry forward déficit reportable, report déficitaire sur les exercices ultérieurs;MARKETING loss leader produit m d'appel;MARKETING loss leader price prix m d'appel;MARKETING loss leader pricing fixation f d'un prix d'appel;MARKETING loss pricing fixation d'un prix d'appel∎ to estimate the loss évaluer le sinistre;∎ the following losses are not covered by the policy les sinistres suivants ne sont pas couverts par cette policeloss adjuster expert m en assurances;loss assessment fixation f des dommages;loss ratio rapport m sinistres-primes;loss risk risque m de perte et d'avariesloss in transit freinte de route -
3 loss
loss [lɒs]∎ have you reported the loss to the police? avez-vous signalé cette perte à la police?;∎ it's your gain and their loss c'est vous qui y gagnez et eux qui y perdent;∎ it's your loss! tant pis pour vous!;∎ her retirement will be a great loss to us all son départ à la retraite sera une grande perte pour nous tous;∎ it's no great loss to me ce n'est pas une grosse perte pour moi;∎ he would be no great loss to the firm ce ne serait pas une grande perte pour l'entreprise;∎ it can cause temporary loss of vision cela peut provoquer ou entraîner une perte momentanée de la vue;∎ the loss of a close relative la perte ou la mort d'un parent proche;∎ the party suffered heavy losses in the last elections le parti a subi de lourdes pertes ou a perdu de nombreux sièges lors des dernières élections;∎ the closure will cause the loss of hundreds of jobs la fermeture provoquera la disparition de centaines d'emplois;∎ fortunately there was little loss of life heureusement, il n'y eut que peu de victimes;∎ there was terrible loss of life in the last war la dernière guerre a coûté beaucoup de vies humaines;∎ they inflicted heavy losses on the enemy ils infligèrent de lourdes pertes à l'ennemi;∎ to sustain or suffer heavy losses subir de grosses pertes;∎ to cut one's losses faire la part du feu(b) (financial) déficit m;∎ to make a loss perdre de l'argent;∎ the company announced losses of or a loss of a million pounds la société a annoncé un déficit d'un million de livres;∎ we made a loss of 10 percent on the deal nous avons perdu 10 pour cent dans l'affaire;∎ to sell at a loss vendre à perte;∎ to run at a loss (business) tourner à perte;∎ Finance loss attributable perte f supportée;∎ Finance loss carry back report m déficitaire sur les exercices précédents;∎ Finance loss carry forward déficit m reportable, report m déficitaire sur les exercices ultérieurs;∎ Finance loss transferred perte f transférée(c) (feeling of pain, unhappiness) malheur m, chagrin m;∎ his family rallied round him in his loss sa famille l'a beaucoup entouré dans son chagrin;∎ she tried to hide her sense of loss from her friends elle essayait de cacher son chagrin à ses amis;∎ to feel a sense of loss ressentir un vide∎ the following losses are not covered by the policy les sinistres suivants ne sont pas couverts par cette police∎ loss in transit freinte f de route∎ to be at a loss ne savoir que faire; (not know what to say) ne savoir que dire; (not know what to answer) ne savoir que répondre;∎ to be at a (total) loss to explain… être (totalement) incapable d'expliquer…;∎ to be at a loss (to know) what to do/say ne savoir que faire/dire;∎ she's never at a loss for an answer elle a ou trouve toujours réponse à tout;∎ he's never at a loss for something to say il n'est jamais à court (de mots)loss assessment fixation f des dommages;loss of earnings manque m à gagner;∎ to sue for loss of earnings intenter une action en justice pour recouvrement d'un manque à gagner;Religion loss of grace amission f de la grâce;Marketing loss leader produit m d'appel;loss leader price prix m d'appel;loss pricing fixation f d'un prix d'appel
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